Elm City Studios produced a full rebrand campaign with new photography and strategic video content—resulting in a measurable increase in sales.
How We Helped DaddyButter Relaunch a Product & Boost Sales With Visual Storytelling
DaddyButter is a seven figure health and wellness brand located in Connecticut. They sell natural-ingredient beauty products along with internal health solutions like tinctures, sea moss, and a variety of weight loss supplements. Despite their success as an online and brick and mortar business, one particular product they offered needed a major boost in sales to reflect: Oil of Oregano. Before the rebrand, sales were stagnant and the product lacked strong visual identity. They changed the named to Mucus Purge but it needed a new visual identity to go with the name.
Our Solution
Photography: Premium product shots that elevated the visual identity.
Video Production: A large volume of videos showing real people using and reviewing the product, building credibility and social proof.
Strategic Rollout: Designed content for social media, ads, and the brand’s website to maximize reach.
The Challenge
Sales Plateau - Despite a strong formula, the product’s presentation wasn’t translating to growth.
Visual Identity - The previous brand look underplayed product quality and shelf appeal.
Trust & Proof - Customers needed to see real people using the product and sharing outcomes.t
VISUAL SHOWCASE
REAL PEOPLE. REAL REVIEWS. REAL RESULTS.
The Results
The rebrand campaign transformed the product’s performance:
📈 Sales Growth: Sales after the rebrand significantly outperformed previous months.
👀 Engagement: Customer reviews and user-generated content increased trust and brand loyalty.
🎥 Content Library: DaddyButter walked away with a bank of high-performing assets to keep fueling growth.
In 2025 we graduated the Mucus Purge ads that had the most organic success to paid advertisements, in combination with creating a set of new Mucus Purge ads (DaddyButter continued a partnership with us as a long-term retainer) and we took them even further. They sold even more units, and sales more than tripled. By the end of year we estimate they’ll cross 200k in net sales.
This graph shows the growth in sales after the Mucus Purge rebrand with our assistance. As you can see, in 2023 (pre-partnership) sales were only 1.3k, by the end of 2024 sales rose 2000% to end the year with a 33k net in sales. But there’s more…
Key Takeaway
This project proves how strategic content and refreshed branding can breathe new life into a product line and directly impact revenue.