Elm City Studios produced a full rebrand campaign with new photography and strategic video content—resulting in a measurable increase in sales.

How We Helped DaddyButter Relaunch a Product & Boost Sales With Visual Storytelling

Our Solution

  • Photography: Premium product shots that elevated the visual identity.

  • Video Production: A large volume of videos showing real people using and reviewing the product, building credibility and social proof.

  • Strategic Rollout: Designed content for social media, ads, and the brand’s website to maximize reach.

The Challenge

Sales Plateau - Despite a strong formula, the product’s presentation wasn’t translating to growth.

Visual Identity - The previous brand look underplayed product quality and shelf appeal.

Trust & Proof - Customers needed to see real people using the product and sharing outcomes.

VISUAL SHOWCASE

REAL PEOPLE. REAL REVIEWS. REAL RESULTS.

The Results

The rebrand campaign transformed the product’s performance:
📈 Sales Growth: Sales after the rebrand significantly outperformed previous months.
👀 Engagement: Customer reviews and user-generated content increased trust and brand loyalty.
🎥 Content Library: DaddyButter walked away with a bank of high-performing assets to keep fueling growth.

Key Takeaway

This project proves how strategic content and refreshed branding can breathe new life into a product line and directly impact revenue.

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